Inside the TD SYNNEX Microsoft CSP Team – Ben Price

"In this session, I am joined by Ben Price, who supports partners through technical pre-sales, with a particular focus on emerging AI technologies and more complex customer requirements. We talk about how engaging technical pre-sales early can help partners shape stronger solutions and move opportunities forward more effectively, including:

• Starting with the customer’s business problem rather than immediately focusing on technology
• Supporting complex AI projects involving multiple systems and data sources
• Why many AI projects also require a strong understanding of the underlying data
• Avoiding duplicated work by bringing technical pre-sales into conversations early
• Using technical expertise to accelerate delivery and identify potential challenges sooner
• Moving beyond traditional chatbots towards agents that can complete defined tasks for human review

We also discuss the information partners should bring into an initial conversation, including clear qualification and an understanding of the business outcome the customer is trying to achieve. This is a great episode if you are exploring AI opportunities or want to understand how technical pre-sales can support more complex customer conversations. I hope you enjoy the conversation, with more to come in the series."