"In this session, I talk through Microsoft co-op funding and how partners can plan, use and claim the marketing funding they earn through Microsoft incentives. We cover the key points partners need to understand when managing their co-op funding, including: <ul> <li>How co-op funding forms part of the Microsoft incentives partners earn</li> <li>Understanding the split between monthly rebates and funds held for co-op activity</li> <li>Planning suitable activities such as customer events, webinars, digital campaigns and internal training</li> <li>Using co-op towards eligible funded head activity</li> <li>Matching each activity to the relevant co-op guidance</li> <li>Understanding the proof of execution required for different claims</li> <li>Capturing screenshots and supporting evidence within the correct activity period</li> <li>Keeping track of claim deadlines and avoiding unused funding being lost</li> </ul> I also explain how I can support partners with co-op planning, understanding their available funds and working through their first claim. This is a great episode if you have co-op funding available but are unsure where to find it, how to spend it or what evidence is needed for a successful claim. I hope you find the session useful, with more to come in the series."

"In this session, I am joined by Sean Taylor, Technical Practice Manager, who leads technical pre-sales support across Microsoft, AWS and Google. We talk about why partners should involve technical pre-sales early and how the right expertise can help shape stronger customer solutions, including: <ul> <li>Engaging technical specialists at the beginning of an opportunity</li> <li>Using discovery to understand the customer’s requirements and potential options</li> <li>Identifying additional services or technologies that may improve the proposed solution</li> <li>How technical intervention helped move an Azure opportunity from a traditional infrastructure approach to a platform-based solution</li> <li>Using Cloud Insights to assess Microsoft 365 and Azure environments</li> <li>Supporting customer conversations with data and recommendations rather than assumptions</li> <li>Monitoring Azure and AI consumption through dedicated dashboards</li> <li>Using anomaly detection to identify unexpected changes in Azure usage</li> </ul> We also discuss how partners should engage the technical team through their existing TD SYNNEX sales contact, along with the importance of bringing a qualified opportunity and as much customer information as possible. This is a great episode if you want to understand how technical pre-sales and Cloud Insights can help you develop better solutions and create more valuable customer conversations. I hope you enjoy the conversation, with more to come in the series"

"In this session, I am joined by Sarah Churchard, from our Business Applications team, who supports partners across Dynamics, Power Platform and the wider Biz Apps opportunity. We explore how partners can introduce Business Applications into their customer conversations, even if they do not currently have Dynamics expertise in-house, including: <ul> <li>Why Dynamics can complement existing Microsoft 365, Azure, AI and security offerings</li> <li>Using the TD SYNNEX partner-to-partner community to access specialist delivery skills</li> <li>Protecting the existing customer relationship while expanding into new solution areas</li> <li>Identifying opportunities around CRM, finance, disconnected systems, data silos and manual workflows</li> <li>Using Cloud Ascent data to identify potential customer opportunities</li> <li>Accessing pre-sales support, training and Business Central resources</li> <li>Building longer-term Dynamics capability through programmes such as Road to BC</li> </ul> We also hear an example of how a non-Dynamics partner worked with a specialist partner to deliver a Business Central opportunity, retain the licensing relationship and begin developing its own Dynamics practice. This is a great episode if you want to explore Business Applications, open up new revenue opportunities and support more of your customers’ requirements without having to build all the expertise immediately. I hope you enjoy the conversation, with more to come in the series"

"In this session, I am joined by Ben Price, who supports partners through technical pre-sales, with a particular focus on emerging AI technologies and more complex customer requirements. We talk about how engaging technical pre-sales early can help partners shape stronger solutions and move opportunities forward more effectively, including: <ul> <li>Starting with the customer’s business problem rather than immediately focusing on technology</li> <li>Supporting complex AI projects involving multiple systems and data sources</li> <li>Why many AI projects also require a strong understanding of the underlying data</li> <li>Avoiding duplicated work by bringing technical pre-sales into conversations early</li> <li>Using technical expertise to accelerate delivery and identify potential challenges sooner</li> <li>Moving beyond traditional chatbots towards agents that can complete defined tasks for human review</li> </ul> We also discuss the information partners should bring into an initial conversation, including clear qualification and an understanding of the business outcome the customer is trying to achieve. This is a great episode if you are exploring AI opportunities or want to understand how technical pre-sales can support more complex customer conversations. I hope you enjoy the conversation, with more to come in the series."

"In this session, I am joined by Callum Gilluley, who supports partners with building their Microsoft data and development practices, with a particular focus on Microsoft Fabric. We explore what Microsoft Fabric is, why it is relevant to the SMB market, and how partners can begin developing their skills and customer propositions, including: <ul> <li>Fabric as an all-in-one data and analytics platform</li> <li>Bringing data engineering, storage and analytics together under one capacity</li> <li>How Copilot can make the platform more accessible through natural language</li> <li>Using Microsoft’s Fabric trial to explore the platform and build an initial business case</li> <li>Learning through Fabric +ONE sessions and the Microsoft Fabric in Six Weeks programme</li> <li>Getting hands-on through Fabric Cloud Labs and developing demos or customer use cases</li> <li>Accessing support from TD SYNNEX data and AI specialists</li> </ul> We also discuss the relationship between Fabric and Copilot, and why a strong data foundation can help customers gain more accurate, relevant and valuable insights from their AI investments. This is a great episode if you are new to Microsoft Fabric or want to understand how data services can complement your Modern Work, Azure and Copilot offerings. I hope you enjoy the conversation, with more to come in the series"

"In this session, I am joined by Mollie Rapson, one of our Microsoft CSP Business Development Managers, who works with strategic partners to develop the relationship and strategy between their business and TD SYNNEX. We explore what partners can expect from a BDM relationship and why open, early engagement can lead to better support, including: <ul> <li>Building joint business plans around a partner’s goals and Microsoft priorities</li> <li>Supporting QBRs, partner meetings, training, call-out days and escalations</li> <li>Tailoring activity to the partner’s maturity and areas of focus</li> <li>Navigating Microsoft licensing, Partner Center and the wider Microsoft ecosystem</li> <li>Using tools such as Cloud Insights and renewal dashboards</li> <li>Accessing +ONE training, Partner Center support, CSP training and exam vouchers</li> <li>Supporting customer opportunities with adoption, optimisation and commercial guidance</li> </ul> We also discuss why having someone within the partner business who is focused on the Microsoft relationship can make it easier to keep track of programmes, campaigns, resources and ongoing changes. This is a great episode if you want to understand how to work more strategically with your BDM and make better use of the support available from TD SYNNEX. I hope you enjoy the conversation, with more to come in the series"

"In this session, I am joined by Craig Cheshire, Sales General Manager within the Microsoft CSP team, who is responsible for the sales and operational structure that supports partners across the UK. We discuss how the team is structured to support partners of all sizes and how partners can make the most of the expertise available to them, including: <ul> <li>The different support models available, from scale through to managed partner engagement</li> <li>How dedicated Customer Success Managers help partners build stronger long-term relationships</li> <li>The investment being made into new growth-focused teams to support SMB partners</li> <li>Why partner commitment and engagement matters more than spend alone</li> <li>Using SureStep and other programmes to accelerate business growth</li> <li>Accessing support with licensing, quoting, strategy and business planning</li> <li>How partner feedback helps shape new guides, resources and support services</li> <li>The benefits of working closely with the sales team to identify new Microsoft opportunities</li> </ul> We also discuss a common misconception that the team is only there for licensing and pricing queries, and why partners should engage more often around strategy, growth plans and how Microsoft can support their wider business goals. This is a great episode if you want to better understand how the Microsoft CSP team is structured and how to get more value from your relationship with TD SYNNEX. I hope you enjoy the conversation, with more to come in the series."

"In this session, I am joined by Aaron and Will Muddiman, our Microsoft Security Business Development Managers, who support partners with developing and growing their Microsoft security practices. We explore the security opportunity within the SMB market and how partners can turn Microsoft’s expanding security portfolio into practical services for their customers, including: <ul> <li>Why security is becoming increasingly important for SMB customers, particularly as they begin adopting AI</li> <li>How Microsoft Defender, Purview and Sentinel support threat protection, data security, compliance and security management</li> <li>The security capabilities available through Microsoft 365 Business Premium and its additional security suites</li> <li>Using customer data, secure scores and assessments to identify security gaps and opportunities</li> <li>Support available through campaigns, Campaign in a Box and the TD SYNNEX Centre of Excellence</li> <li>Building a security practice around strategy, technical skills, services and go-to-market planning</li> </ul> We also discuss some of the quick wins available to partners, including reviewing customer security posture, improving adoption of Business Premium security capabilities and starting security conversations ahead of renewals. This is a great episode if you want to understand the Microsoft security opportunity and how TD SYNNEX can help you build or strengthen your security practice. I hope you enjoy the conversation, with more to come in the series"

"In this session, I am joined by Darren Dixon, Business Unit Director for Business Applications, who leads the wider team supporting Microsoft and other key vendors within TD SYNNEX. We discuss the direction of the Microsoft business and the areas partners should be focusing on as they plan for growth, including: <ul> <li>TD SYNNEX’s continued investment in the Microsoft CSP team</li> <li>The growing importance of data, security, AI and Azure</li> <li>Moving from AI experimentation towards practical execution and business outcomes</li> <li>Security as the foundation for wider Microsoft adoption</li> <li>The shift towards consumption, lifecycle management, platform consolidation and automation</li> <li>Why partners may benefit from developing deeper areas of specialisation</li> <li>Building services around adoption, governance and measurable customer value</li> </ul> We also explore what differentiates TD SYNNEX beyond Microsoft licensing, with a focus on helping partners build, scale and monetise their Microsoft practices through specialist expertise, enablement and operational support. This is a great episode if you want a senior-level view of the Microsoft opportunity and the areas that could shape partner growth moving forward. I hope you enjoy the conversation, with more to come in the series."

"In this session, I am joined by Jake Smith, from our Microsoft CSP Operations team, who supports partners with post-sale queries, platform issues, invoicing, orders and reporting. We explore the tools and information available to help partners manage their CSP business more effectively, including: <ul> <li>Creating and customising reports within StreamOne Ion</li> <li>Using fields, Azure tags, saved reports, CSV exports and API options</li> <li>Reviewing customer security posture through the SecOps area</li> <li>Using secure scores and recommendations to identify potential security improvements</li> <li>Finding customer opportunities at scale through Cloud Insights</li> <li>The information partners should provide when raising an operations query</li> <li>Avoiding order delays by checking charity, non-profit or educational eligibility in advance</li> <li>Ensuring the correct base subscription is in place before ordering an add-on</li> </ul> We also clarify when a query should go to CSP Operations rather than sales, with post-sale, billing, platform and order issues generally sitting with the operations team. This is a great episode if you want to improve your reporting, get more from the TD SYNNEX platforms or resolve CSP operational queries more efficiently. I hope you enjoy the conversation, with more to come in the series."

"In this session, I am joined by Philip Malowney, from our SureStep team, who focuses on helping partners grow their Azure business through programmes, assessments and migration support. We explore some of the most common Azure conversations happening in the market today and how partners can take advantage of the support available, including: <ul> <li>Cloud migration and helping customers move from on-premises environments into Azure</li> <li>Supporting AI initiatives through Azure infrastructure and cloud services</li> <li>Using AI Factory to help partners approach AI projects with the right governance and framework</li> <li>Accessing assessments to understand customer readiness and migration requirements</li> <li>Leveraging proof of concept funding to validate cloud solutions before deployment</li> <li>Using migration programmes and tooling to support customer moves into Azure</li> <li>Understanding where partners can deliver their own services and where TD SYNNEX can provide support</li> <li>Building Azure skills and confidence through a structured partner journey</li> </ul> We also discuss why Azure should be part of every partner’s long-term strategy and how cloud infrastructure creates the foundation for future AI, data and modernisation opportunities. This is a great episode if you are looking to grow your Azure practice, support more migration opportunities, or understand how TD SYNNEX can help you take customers on their cloud journey. I hope you enjoy the conversation, with more to come in the series."

"In this session, I am joined by Jake Fleming, from our Azure SureStep team, who helps partners grow their Azure business and make the most of the programmes, funding and resources available. We talk through how SureStep supports partners at different stages of their Azure journey, including: <ul> <li>Understanding current Azure performance and identifying opportunities for growth</li> <li>Finding the right Microsoft programme or funding route for a customer opportunity</li> <li>Using Azure proof of concept and deployment support to help progress projects</li> <li>Engaging different teams across a partner’s business throughout the sales process</li> <li>Developing skills through CSP Evolve, training and exam voucher support</li> <li>Accessing partner content and resources through Cloud Champion</li> <li>Creating a more consistent and scalable approach to Azure</li> </ul> We also discuss how an initial SureStep conversation can help identify where a partner is today, what support they need and how TD SYNNEX can help strengthen their Azure approach. This is a great episode if you want to grow your Azure business or make better use of the programmes and support available through TD SYNNEX. I hope you enjoy the conversation, with more to come in the series"

"In this session, I am joined by Mariya Chambers, who leads our SureStep team and supports partners with growing their Microsoft business across areas such as Azure and Modern Work. We discuss where SureStep fits within the partner journey and how the team provides support based on each partner’s individual goals and challenges, including: <ul> <li>Understanding the barriers that may be preventing growth</li> <li>Supporting partners as they move from development into acceleration</li> <li>Providing access to training and enablement</li> <li>Identifying funding that could help progress customer opportunities</li> <li>Helping partners understand available Microsoft rebates</li> <li>Supporting partners towards greater confidence and self-sufficiency</li> <li>Creating an approach that reflects the partner’s maturity and chosen technology area</li> </ul> We also highlight how funding and rebates can sometimes be underused, including opportunities that may be available to partners without a solution designation. This is a great episode if you are serious about growing your Microsoft business and want to understand how the SureStep team can support your next stage of development. I hope you enjoy the conversation, with more to come in the series."

"Inside the TD SYNNEX Microsoft CSP Team is all about giving you a clearer understanding of the people who support you every day and how to get the most from working with us. Across the series, I will be joined by colleagues from right across the Microsoft Business Unit, including: <ul> <li>Solution specialists</li> <li>Business managers</li> <li>Technical and operational teams</li> <li>Our internal CSP support teams</li> </ul> Each episode will focus on who they are, what their role is, what Microsoft expects from partners in that area, and most importantly how they can support you and your business. The aim is to remove mystery, join the dots, and help you better utilise the full breadth of support available to you at TD SYNNEX. This short intro video kicks things off, with the first episodes coming very soon. I hope you enjoy the series and find the conversations genuinely useful."

In this episode, I am joined by David Keiller, who leads our Azure and Data Business Unit at TD SYNNEX UK & I. We cover a range of topics that many partners are navigating right now, including: <ul> <li data-olk-copy-source="MessageBody">What David’s role looks like day to day and how his team supports partners</li> <li data-olk-copy-source="MessageBody">Where Azure demand is really coming from, including AI, data services and infrastructure</li> <li data-olk-copy-source="MessageBody">How partners can stand out in an Azure world that is not one size fits all</li> <li data-olk-copy-source="MessageBody">The importance of programmes, specialisations and long-term strategy</li> <li data-olk-copy-source="MessageBody">FinOps, what it actually means, and how partners can use it to add value, not just reduce cost</li> </ul> I hope you enjoy the conversation, and I look forward to sharing the next episode with you soon.

In this session, I am joined by Deborah Sweeney, Microsoft CSP Business Manager for AI Workforce and Security. We explore how these areas are evolving and what that really means for partners, including: <ul> <li>What sits under AI Workforce, from Microsoft 365 through to Copilot and beyond</li> <li>Why security should be a starting point, with Business Premium as the foundation and a clear roadmap for customers</li> <li>How partners can build and scale their capabilities through programmes like Amplify and Select</li> <li>The importance of having a defined, repeatable practice to stand out and grow</li> <li>A real partner success story, showing how a focused AI and Copilot strategy can drive meaningful outcomes</li> </ul> This is a great listen if you are looking to strengthen your Modern Work, AI or Security offering, and better understand how to scale your business with the right support in place. I hope you enjoy the conversation, and I look forward to sharing the next episode with you soon.

In this session, I am joined by Sean Taylor, who at the time of recording was supporting our partners as a Cloud Solutions Architect, and has since stepped into the role of Technical Practice Manager. We focus on the technical side of supporting partners, with a strong emphasis on Copilot and readiness, including: <ul> <li>What pre-sales technical support really looks like and how Sean’s team helps partners win and deliver opportunities</li> <li>The key readiness steps for Copilot, including data quality, security, compliance and governance</li> <li>Why prompting matters, and how getting it right can completely change the output</li> <li>Common blockers for both partners and end customers, and how to overcome them</li> <li>Why early engagement is critical to make sure the right solution is chosen from the start</li> </ul> We also touch on broader opportunities across the Microsoft stack, and how partners can tap into technical expertise across everything from Azure to Desktop as a Service. This is a great episode if you are looking to build confidence in Copilot conversations, strengthen your technical approach, or simply make better use of the support available to you. I hope you enjoy the conversation, and more to come in the series.

In this session, I am joined by Dan Kimber, one of our Microsoft CSP Business Development Managers, who works closely with partners to identify growth opportunities and drive their Microsoft business forward. We focus on the commercial side of the CSP journey and how partners can unlock more value from their existing customer base, including: <ul> <li>How Dan works with partners to understand their business, go-to-market strategy and growth opportunities</li> <li>The role of programmes like MSP Evolve in helping partners align their strategy and focus on what they want to be known for</li> <li>Practical ways to identify upsell and cross-sell opportunities, using data such as Cloud Ascent and Copilot insights</li> <li>How call-out days and targeted campaigns can help convert opportunities into real pipeline</li> <li>The importance of structured business planning, with clear owners, milestones and regular check-ins</li> </ul> We also talk about how partners can get the most value from TD SYNNEX by bringing challenges to the table and working collaboratively to unlock new opportunities. This is a great episode if you are looking to grow your Microsoft CSP business, improve your sales motion, or make better use of the data and support available to you. I hope you enjoy the conversation, with more to come in the series.

In this session, I am joined by Rob Archer, one of our Customer Success Managers, who supports partners day to day across their Microsoft CSP journey. We focus on what it really looks like to work with a CSM and how partners can get the most out of that relationship, including: <ul> <li>The role of a Customer Success Manager as your first point of contact for queries, support and guidance</li> <li>The difference between managed and scale support, and what a more hands-on approach looks like</li> <li>How partners are supported with licensing, quoting and building the right solutions for their customers</li> <li>Getting the most out of the TD SYNNEX portal, including reporting and day-to-day management</li> <li>Working across teams, bringing in pre-sales, operations and technical specialists where needed</li> <li>We also touch on some of the tools and reports that are often underused, and how partners can better manage renewals and optimise their customer environments.</li> </ul> This is a great episode if you want a clearer understanding of how to work with your CSM and how to get faster, more effective support across your business. I hope you enjoy the conversation, with more to come in the series.

In this session, I am joined by Owen Oliver-Nash, from our SureStep team, who supports partners on their Microsoft journey with a strong focus on AI and Copilot adoption. We talk through what Copilot adoption really looks like in practice and how partners can successfully build and scale their approach, including: <ul> <li>How partners are progressing on their Copilot journey, from early adoption through to building a full practice</li> <li>Why starting small matters, using Copilot Chat to build confidence before scaling</li> <li>The growing focus on agents and automation, and how partners are beginning to explore these opportunities</li> <li>The importance of prompting skills, and how hands-on sessions like prompt-a-thons drive real adoption</li> <li>How to make the most of enablement tools, including demos, sandbox environments and readiness assessments</li> <li>We also share practical advice on how to approach customers, build internal champions, and create a scalable, repeatable Copilot offering.</li> </ul> This is a great episode if you are looking to accelerate your Copilot practice and make the most of the support available to you. I hope you enjoy the conversation, with more to come in the series.