Inside the TD SYNNEX Microsoft CSP Team – Darren Dixon

"In this session, I am joined by Darren Dixon, Business Unit Director for Business Applications, who leads the wider team supporting Microsoft and other key vendors within TD SYNNEX. We discuss the direction of the Microsoft business and the areas partners should be focusing on as they plan for growth, including:

• TD SYNNEX’s continued investment in the Microsoft CSP team
• The growing importance of data, security, AI and Azure
• Moving from AI experimentation towards practical execution and business outcomes
• Security as the foundation for wider Microsoft adoption
• The shift towards consumption, lifecycle management, platform consolidation and automation
• Why partners may benefit from developing deeper areas of specialisation
• Building services around adoption, governance and measurable customer value

We also explore what differentiates TD SYNNEX beyond Microsoft licensing, with a focus on helping partners build, scale and monetise their Microsoft practices through specialist expertise, enablement and operational support. This is a great episode if you want a senior-level view of the Microsoft opportunity and the areas that could shape partner growth moving forward. I hope you enjoy the conversation, with more to come in the series."