Inside the TD SYNNEX Microsoft CSP Team – Craig Cheshire

"In this session, I am joined by Craig Cheshire, Sales General Manager within the Microsoft CSP team, who is responsible for the sales and operational structure that supports partners across the UK. We discuss how the team is structured to support partners of all sizes and how partners can make the most of the expertise available to them, including:

• The different support models available, from scale through to managed partner engagement
• How dedicated Customer Success Managers help partners build stronger long-term relationships
• The investment being made into new growth-focused teams to support SMB partners
• Why partner commitment and engagement matters more than spend alone
• Using SureStep and other programmes to accelerate business growth
• Accessing support with licensing, quoting, strategy and business planning
• How partner feedback helps shape new guides, resources and support services
• The benefits of working closely with the sales team to identify new Microsoft opportunities

We also discuss a common misconception that the team is only there for licensing and pricing queries, and why partners should engage more often around strategy, growth plans and how Microsoft can support their wider business goals. This is a great episode if you want to better understand how the Microsoft CSP team is structured and how to get more value from your relationship with TD SYNNEX. I hope you enjoy the conversation, with more to come in the series."