Inside the TD SYNNEX Microsoft CSP Team – Sarah Churchard

"In this session, I am joined by Sarah Churchard, from our Business Applications team, who supports partners across Dynamics, Power Platform and the wider Biz Apps opportunity. We explore how partners can introduce Business Applications into their customer conversations, even if they do not currently have Dynamics expertise in-house, including:

• Why Dynamics can complement existing Microsoft 365, Azure, AI and security offerings
• Using the TD SYNNEX partner-to-partner community to access specialist delivery skills
• Protecting the existing customer relationship while expanding into new solution areas
• Identifying opportunities around CRM, finance, disconnected systems, data silos and manual workflows
• Using Cloud Ascent data to identify potential customer opportunities
• Accessing pre-sales support, training and Business Central resources
• Building longer-term Dynamics capability through programmes such as Road to BC

We also hear an example of how a non-Dynamics partner worked with a specialist partner to deliver a Business Central opportunity, retain the licensing relationship and begin developing its own Dynamics practice. This is a great episode if you want to explore Business Applications, open up new revenue opportunities and support more of your customers’ requirements without having to build all the expertise immediately. I hope you enjoy the conversation, with more to come in the series"